Subjecting your white label dating website to an SEO campaign is something that will require some time and effort from you. You need to make sure that you are shelling out money for something that will give you high returns in the end. The very first thing that you need to consider is that you need to do is to have a thorough keyword research. You need to figure out which of them are currently being popularly searched and could potentially give your conversions. Sources that can help with this include Google Keyword Tool, Google Trends, and Insights for Search.
When you create the content of your white label dating website, it is a big blunder to merely copy and paste articles or blog posts from other sources. This is something that is deemed as a very big issue is the SEO community. This is actually not something that would merit a very big penalty but this will greatly affect the way that your website will be treated by search engines. Typically, when the search engine crawlers find that you have duplicate content, they will merely just filter out your website. After all, what is the point of giving results that contain the same content?
To copy and paste content on a white label dating website will also negatively reflect on the owner. This act goes to show that the owner does not care enough to give his business that unique vibe that most customers are looking for in a dating website. If a certain web surfer happens to visit the site and realizes this, it would be enough for him to lose interest and look for another dating website that somehow shows more credibility. By merely copying and pasting, you will not be doing yourself any favors to search engines and to your site visitors.